Guardly lands partnership with largest REALTOR association in US

by Rob Lewis

Real estate agents have historically felt safe while performing their jobs, but the trend has shifted in recent years, with a number of agents raped, robbed and murdered while hosting open houses. Hopefully technology can change that.

Toronto startup Guardly announced this morning that it has entered into a partnership with the California Association of REALTORS (C.A.R.) to provide a smartphone app that helps real estate agents stay safe on the job.

C.A.R. is the largest state association of realtors in the US and Guardly's mobile application will be available to its 155,000 members as part of its Keep Safe Program.

Guardly empowers its users by providing one-touch access to their safety network. Simply launching the Guardly app on a smartphone will instantly identify a user's location and alert family, friends, co-workers, managers and 911 operators that he or she has an emergency. Built-in security features include the ability to snap and share pictures of an assailant and sound a loud whistle.

Guardly officially launched in April of 2011 with a seed round of financing that includes investments from Extreme Venture Partners, Bryker Capital and several angel investors.

Toronto, Ontario, Canada

Guardly is a robust communication platform for emergencies that is changing the way mobile personal safety is delivered. Guardly is the first mobile application to give people the ability to both alert and connect in real-time with local authorities as well as their own personal safety network in a single tap. Depending on your configuration of Guardly, you can reach your personal safety... more

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Rob Lewis

Rob Lewis

Rob is the President of Techvibes Media and Editor-in-Chief of  His diverse background includes stints in International Trade Finance, Web Development, and Enterprise Software and he is a graduate of the University of British Columbia, British Columbia Institute of Technology, and Simon Fraser University. When not running Canada's leading technology media property, Rob can be... more

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