Clearly Contacts Founder Steps Into Shoe Business with Acquisition of

Roger Hardy is taking his rewards from selling an online contact lens company and making a big bet on shoes.

Roger Hardy, founder and former CEO of optical giant Coastal Contacts, announced today his company, Hardy Capital Partners, along with a small group of Canadian investors, have acquired Seattle's for $140 million and Vancouver's

ShoeMe was recently included as part of June's Techvibes 20 list.

Hardy intends to consolidate the two companies, creating the largest online footwear operation headquartered in Canada.

The combined entity will have more than 250 employees across North America with combined annual revenues of approximately $200 million.


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"The footwear category in North America is estimated at more than $50 billion and there are large segments of the population being grossly underserved," said Hardy in a press release.

"We are determined to redefine the shopping experience for North American consumers while delivering the savings and convenience they've come to expect from other online categories," he added.

Hardy is no stranger to disrupting industries through e-commerce. In February it was announced his company, Coastal Contacts, the largest online eyewear company on the planet, was being sold to French eyewear giant Essilor for $445 million.

Hardy will take the reigns of the consolidated online shoe company as Chairman and CEO. Sean Clark, founder of ShoeMe, and a former employee of Coastal Contacts, will remain as president of the Canadian operations while a 100-day consolidation plan is rolled out.

Vancouver, British Columbia, Canada

Clearly Contacts is the planet’s largest online eyewear company, empowering our customers to easily browse, try on and buy eyewear – saving money, time and sanity. more

ShoeMe Technologies Limited
Vancouver, British Columbia, Canada

PROVIDING CANADIANS WITH THE BEST SELECTION & SERVICE exists to serve Canadians. From quality brands to free express shipping anywhere in Canada, our purpose is to bring the best selection and customer service to every Canadian. This includes no duties, free returns, and easy exchanges with every order. OUR BEGINNINGS Founded on the couch in his parent's basement, Sean Clark... more

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Techvibes NewsDesk

Techvibes is Canada's leading technology media property.Founded in 2002, Techvibes covers technology and business news that impacts Canadians. We combine breaking local news with international coverage to deliver a unique balance of insight and information. The Techvibes Newsdesk covers a broad beat and publishes general news stories. If you have a story you would like covered, email... more

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