Has Android's Marketshare Peaked? Google's Mobile Platform Loses Ground

Google's Android has spread like wildfire since its debut in September 2008. In many countries across the world, including Canada and US, it leads smartphone marketshare by most counts.

But this may be changing. According to a new report from Strategy Analytics, the Android platform's ubiquity may have peaked, at least in the US. Last quarter, Android accounted for 56% of all smartphone sales. A year ago, that number was 61%.

Meanwhile, Apple's iPhone made tremendous progress in that metric during the same time period. The most recent quarter saw the iPhone account for more than 33% of smartphone sales in America, up substantially from 23% in the year-ago quarter, SA says. 

However, Android is still ahead. At 56% of a total of 24 million units shipped, Google's mobile operating system still accounted for more than 13 million smartphone sales last quarter in the US, while the iPhone was responsible for just 7.9 million.

Globally, Apple is up 28% year-over-year, while Android is doing both terrible and awesome, according to recent IDC data: HTC shipments sunk by over 24% but Samsung saw growth of more than 172% from 2011 to 2012.

Waterloo, Ontario, Canada

Google's mission is to organize the world's information and make it universally accessible and useful. As a first step to fulfilling that mission, Google's founders Larry Page and Sergey Brin developed a new approach to online search that took root in a Stanford University dorm room and quickly spread to information seekers around the globe. Google is now widely recognized as the world's... more

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