Hearst Media Services chooses Tagga for Mobile

by Rob Lewis | Technology

This morning Vancouver's Tagga Media announced a new partnership with Hearst Media Services that will see Tagga's technology platform power mobile marketing opportunities for Hearst's advertisers.

A division of media giant Hearst Corporation, Hearst Media Services publishes about a dozen daily newspapers in major markets, including the Houston Chronicle, the San Antonio Express-News, and the San Francisco Chronicle. It also owns a small portfolio of weekly papers serving small markets, and it operates a newswire service that distributes news and features to some 600 subscribing publications.

Hearst is also a major news content creator and aggregator in the online and mobile space. The newspaper giant offers a comprehensive portfolio of online, mobile and traditional print advertising, allowing their advertisers to keep pace with their consumer.

Hearst will be leveraging Tagga to integrate SMS marketing and mobile-optimized websites into their sales offering.

Company:
Tagga
Location:
Vancouver, British Columbia, Canada

Tagga's B2C Marketing Intelligence Platform is designed to consolidate fragmented customer data, allowing brand marketers to view a unified 360° profile for each member of their community. These profiles allow brands to drive deeper engagement, predict campaign outcomes, minimize marketing spend, and maximize ROI. more


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Rob Lewis

Rob Lewis

Rob is the President of Techvibes Media and Editor-in-Chief of Techvibes.com.  His diverse background includes stints in International Trade Finance, Web Development, and Enterprise Software and he is a graduate of the University of British Columbia, British Columbia Institute of Technology, and Simon Fraser University. When not running Canada's leading technology media property, Rob can be... more




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