Hearst Media Services chooses Tagga for Mobile

Posted by Rob Lewis

This morning Vancouver's Tagga Media announced a new partnership with Hearst Media Services that will see Tagga's technology platform power mobile marketing opportunities for Hearst's advertisers.

A division of media giant Hearst Corporation, Hearst Media Services publishes about a dozen daily newspapers in major markets, including the Houston Chronicle, the San Antonio Express-News, and the San Francisco Chronicle. It also owns a small portfolio of weekly papers serving small markets, and it operates a newswire service that distributes news and features to some 600 subscribing publications.

Hearst is also a major news content creator and aggregator in the online and mobile space. The newspaper giant offers a comprehensive portfolio of online, mobile and traditional print advertising, allowing their advertisers to keep pace with their consumer.

Hearst will be leveraging Tagga to integrate SMS marketing and mobile-optimized websites into their sales offering.

Company:
Tagga
Website:
http://www.tagga.com
Location:
Vancouver, British Columbia, Canada

Tagga Media is a technology and services company building more connected, more successful cross-media campaigns with mobile. Tagga’s campaign solutions utilize the mobile device to connect consumers to a brand’s advertising media. With Tagga you can track audience enagement online and offline, from first impression to final sale, to map consumer behavior, increase ROI, drive purchases and build loyalty. Find out... more


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Rob Lewis

Rob Lewis

Rob is the President of Techvibes Media and Editor-in-Chief of Techvibes.com.  His diverse background includes stints in International Trade Finance, Web Development, and Enterprise Software and he is a graduate of the University of British Columbia, British Columbia Institute of Technology, and Simon Fraser University. When not running Canada's leading technology media property, Rob can be... more




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