This morning Vancouver's Tagga Media announced a new partnership with Hearst Media Services that will see Tagga's technology platform power mobile marketing opportunities for Hearst's advertisers.
A division of media giant Hearst Corporation, Hearst Media Services publishes about a dozen daily newspapers in major markets, including the Houston Chronicle, the San Antonio Express-News, and the San Francisco Chronicle. It also owns a small portfolio of weekly papers serving small markets, and it operates a newswire service that distributes news and features to some 600 subscribing publications.
Hearst is also a major news content creator and aggregator in the online and mobile space. The newspaper giant offers a comprehensive portfolio of online, mobile and traditional print advertising, allowing their advertisers to keep pace with their consumer.
Hearst will be leveraging Tagga to integrate SMS marketing and mobile-optimized websites into their sales offering.
Tagga Media is a technology and services company building more connected, more successful cross-media campaigns with mobile. Tagga’s campaign... [more]
Rob Lewis
Rob is the President of Techvibes Media Inc. and Editor-in-Chief of Techvibes.com.
His diverse background includes stints in International Trade Finance, Web Development, and Enterprise Software and he is a graduate of the University of British Columbia, British Columbia Institute of Technology, and Simon Fraser University.
When not blogging on...[more]
