HootSuite Partners with Tapstream to Help App Publishers Measure Results of Social Marketing

Posted by Rob Lewis

Vancouver startup Tapstream has partnered with HootSuite to enable a social media dashboard for app publisher.

The Canadian company aims to answer the question that plagues mobile marketers: "Where are our users coming from?"

Social media marketing is becoming increasingly popular. But a disconnect between web and app ecosystems means that app publishers lack the data they need to make informed marketing decisions.

SEE ALSO: Tapstream is Answering the Questions Mobile Developers are Asking

Tapstream aims to solve this disconnect through a partnership with HootSuite to enable metrics-based social marketing for app publishers. App publishers can now use Tapstream’s Taps.io URL shortener in their HootSuite account. It lets app publishers measure the lifetime value of socially acquired app users at both a high level, per social channel, and at a low level, per post or tweet.

"This means that every shared link will track app installs, helping app publishers understand what drives activations and engagement points like in-app purchases," explains Tapstream CEO Slaven Radic.

The in-dashboard Tapstream functionality is currently available to HootSuite Enterprise customers.

Company:
Hootsuite Media, Inc.
Website:
http://www.hootsuite.com
Location:
Vancouver, British Columbia, Canada

Hootsuite is the world’s most widely used social media relationship platform. More than 10 million users, including 744 of the Fortune 1000 companies, trust Hootsuite to manage their social media programs across multiple social networks from one integrated dashboard. Learn more about how Hootsuite is revolutionizing communication at http://www.hootsuite.com. more

Company:
Tapstream
Website:
http://www.tapstream.com
Location:
Vancouver, British Columbia, Canada

Tapstream is a marketing dashboard for app makers that solves the user acquisition problem for apps. By using Tapstream to track acquisition, retention, and ROI across hundreds of channels, app makers gain complete clarity of marketing ROI, enabling them to reduce cost of customer acquisition and focus on channels with high customer life time value. Tapstream's customers, including Turner Broadcasting, WebMD,... more


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Rob Lewis

Rob Lewis

Rob is the President of Techvibes Media and Editor-in-Chief of Techvibes.com.  His diverse background includes stints in International Trade Finance, Web Development, and Enterprise Software and he is a graduate of the University of British Columbia, British Columbia Institute of Technology, and Simon Fraser University. When not running Canada's leading technology media property, Rob can be... more



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