Here I Am disrupts the Canadian telecommunications industry's ridiculous roaming charges with app

I recently attended The Canadian Wireless Trade Show and during the Bower Labs Mobile App Competition, Here I Am's President Dan Nelson went on stage and said that if you download his app you can pick a country and not get billed the traditional 35-45 cents a minute for roaming, but rather five cents a minute. You can pick points of access from different countries and call people as if you were calling from Canada.
It's a virtual assistant, a mobile office, and apparently the complete business solution.
While Rogers announced some pretty good initatives back in 2010 that also significantly reduce your roaming bill, Here I Am also offers cheap rates internationally in cents versus dollars per minute.
There's also cheap access to multi-conferencing, single button access, free province wide calling, and the app separates business calls from personal calls. You can also reply to email by voice.
Shockingly though, they didn't win the mobile app competition- so does it not work or something?
It's available for iPhone, Blackberry and Android too on the Here I Am site. Plans start from $5.95 a month.