High-Tech Marketing according to Mac

by Rob Lewis

The BCTIA is bringing Mac MacIntosh in next week to run a seminar called High-Tech Marketing - B2B Marketing Strategies and Tactics.

Do you need to generate more leads? Do you need to increase sales revenue?

This hands-on workshop will teach you how to develop a targeted prospecting sales and marketing program, gain insights on the tools and methods for building better prospecting lists, increase sales to existing customers and more effectively track results.

Mac McIntosh is one of the top technology marketing and sales consultants in North America and, ironically, he is a Microsoft preferred workshop leader. MacIntosh will cover key topics such as B2B lead generation, search engine optimization, database driven direct marketing, and segmentation strategies.

The full-day learning seminar runs from 8:30am to 5:00pm on Friday, October 3rd at the Segal Graduate School of Business.


Vancouver, British Columbia, Canada

The BC Technology Industry Association (BCTIA) supports the development, growth, and advancement of technology companies in British Columbia. Our Mission is to help companies grow and build world-class organizations; global leaders that anchor a vibrant technology ecosystem and which serve as an inspiration to entrepreneurs in our community. more

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Rob Lewis

Rob Lewis

Rob is the President of Techvibes Media and Editor-in-Chief of Techvibes.com.  His diverse background includes stints in International Trade Finance, Web Development, and Enterprise Software and he is a graduate of the University of British Columbia, British Columbia Institute of Technology, and Simon Fraser University. When not running Canada's leading technology media property, Rob can be... more

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