The team behind Shnarped Hockey released the latest version of their popular hockey app just in time for the start of the regular season.
For those wondering, the name “shnarped” comes from a rummy-like card game played by pro-hockey players on buses and planes during road trips.
A new feature allows users to send a virtual fist-pump called a "pound" to pro-hockey players. Users can send a pound in real-time to their favourite players after a great play. Following the game, verified pros can send a pound back to the app’s users.
Recent controversies around inappropriate player Tweets and coach crack downs have many in the NHL considering a ban on social media for players. The Shnarped app provides an elegant solution by tapping into an earlier era of hockey cards and player autographs.
“Twitter can quickly turn into a hostile environment for athletes and fans,” says Dustin Sproat, CEO and co-founder of Shnarped Hockey. “We wanted to create a youth-friendly mobile app that allows young hockey fans to interact with their hockey heroes in a safe social community.”
The app’s sophisticated statistics, news, and highlight tracking system aggregates data across multiple leagues including the NHL, AHL, ECHL, and CHL. It allows for customized news and highlight streams to be pushed directly to mobile devices. It is the first mobile platform to gather all this info in one spot.
The cross-league functionality has made it popular with players who use the app to track their friends and teammates as they move through the junior, college and professional ranks. There are over 300 active pro-hockey players on the application, including Jonathan Toews, Matt Moulson, Brendan Gallagher and Andrew Shaw.
Shnarped has also become an essential tool for agents and scouts who need to keep track of prospects and rookies who often jump between multiple leagues in a season.
Shnarped Hockey was founded in Vancouver in June of 2012 by professional hockey players Dustin Sproat and Kyle Hagel, and their partner Kamil Sikorski. Look out for Shnarped Hockey on Dragons Den at the end of October.