Hockey Fan? Who's on your Ultimate Team Canada Starting 6?

Posted by Rob Lewis

Just in time for today's semi-final game between Canada and Russia, Hockey Canada has launched a new mobile web experience to celebrate the IIHF World Junior Championship in Alberta.

Created and executed by Vancouver mobile marketing agency iamota and sponsored by Telus, the bilingual mobile site is the go-to resource for hockey fans, providing access to schedules, scores, news and team information.

Part of the mobile web experience is a "Ultimate Team Canada Starting 6" contest, where hockey fans select their all-time National Junior Team starting line-up. It’s no easy task with fans having to make tough choices between Sakic, Yzerman, Crosby, Lemieux, and Lindros. To promote the contest Hockey Canada is asking hockey players and pundits like Vancouver's Green Men for their Starting 6.

Contest prizes include tickets to the 2012 bronze and gold medal games and even a trip to Ufa, Russia for the 2013 IIHF World Junior Championship.

By participating, hockey fans will also be raising money for charity. For each Starting 6 selection, Telus will donate $1 to the Hockey Canada Foundation, which helps make the dream to play hockey a reality for economically disadvantaged youth across Canada. By sharing their Starting 6 on Facebook or Twitter, fans will prompt Telus to give another dollar to help the next generation of Canadians play Canada's game.

Company:
Telus Corp.
Website:
http://www.telus.com
Location:
Vancouver, British Columbia, Canada

Technology is a key enabler for TELUS and our customers, providing advantage and differentiation in the marketplace. By managing the life cycle of current technologies and the timely introduction of new technologies we deliver superior service value to our customers and long-term growth oriented investment performance to our shareholders. For investors, TELUS is succeeding in managing technology and capital... more

Company:
iamota
Website:
http://www.iamota.com
Location:
Vancouver, British Columbia, Canada

We're iamota - a mobile agency made up of a team of mobile experience experts based in Yaletown. We've been focused on digital for 18 years and dedicated to mobile for the past 8 years. That's 3 years before the iPhone and all the mobile hype. We've earned the opportunity to help great marketers and brands deliver valuable mobile experiences. We have a strong and long-term client roster in professional sports... more


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Rob Lewis

Rob Lewis

Rob is the President of Techvibes Media and Editor-in-Chief of Techvibes.com.  His diverse background includes stints in International Trade Finance, Web Development, and Enterprise Software and he is a graduate of the University of British Columbia, British Columbia Institute of Technology, and Simon Fraser University. When not running Canada's leading technology media property, Rob can be... more



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