HomeStars.com secures follow-on Angel Round

Posted by Rob Lewis

HomeStars.com announced today that it has completed a follow-on financing round with participation by Torontoʼs Maple Leaf Angels as well several other angel investors. Back in November 2007, Home Stars Directory Inc. secured financing to fund the development of a new, scalable North American home improvement reviews and ratings website.

"Home improvement companies are rapidly embracing web sites and advertising to connect with prospective homeowners, and consumers are looking for more contextual and relevant information to make renovation and repair decisions” said HomeStars founder and CEO, Nancy Peterson. "Building the HomeStars brand in new cities is the next step in achieving our vision of becoming the leading North American directory with reviews in the home improvement vertical."

There are more than 30,000 reviews listed on the site in categories ranging from architects to woodworking and the site sees over 160,000 monthly visitors. Funds from today's round will go towards financing the next stage of HomeStars expansion strategy which includes local marketing programs and the development of content and sales in selected territories.

Company:
HomeStars
Website:
http://www.homestars.com
Location:
Toronto, Ontario, Canada

HomeStars.com is a growing online community of homeowners and home improvement companies throughout Canada and the U.S. HomeStars offers a free service for homeowners to find reputable renovators, repairmen and retailers by searching its database of almost 2 million companies. Homeowners write reviews based on their home improvement experiences – both good and bad. This builds a collective knowledge base that is... more

Company:
Maple Leaf Angels
Website:
http://www.mapleleafangels.com
Location:
Toronto, Ontario, Canada

The Maple Leaf Angels is a group of private investors who come from a wide variety of backgrounds and careers. They possess expertise in the information technology, manufacturing, alternative energy, finance and services areas, and these are typically the areas they invest. more


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Rob Lewis

Rob Lewis

Rob is the President of Techvibes Media and Editor-in-Chief of Techvibes.com.  His diverse background includes stints in International Trade Finance, Web Development, and Enterprise Software and he is a graduate of the University of British Columbia, British Columbia Institute of Technology, and Simon Fraser University. When not running Canada's leading technology media property, Rob can be... more



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