HootSuite acquires Vancouver's Geotoko

Posted by Rob Lewis on 2011-10-12 6:39:00 AM

With lots of talk about HootSuite being swallowed up by Facebook, the social media upstart made news this morning with an acquisition of their own. HootSuite has acquired fellow Vancouver startup Geotoko.

Geotoko is HootSuite's fifth acquistion following What the Trend, Twapper Keeper, TwitterBar and Swift App.

Geotoko is a geo-aggregation tool which gathers audience information from check-in tools like Facebook Places and Foursquare. The addition of this tool within the HootSuite dashboard will round-out the existing geo-capabilities and help brick and mortar businesses with multiple locations to understand the nuances of their audience based on location, sentiment and demographic. Then savvy companies can outreach with specific offers, promotions and adjustments to campaigns.

In May 2010, Founder Adarsh Pallian launched Geotoko at TechCrunch Disrupt's Startup Battlefield and earlier this year Pallian (along with HootSuite's Ryan Holmes) was named to Techvibes Digital Media People to Watch in BC list for 2011.

Pallian has had some success building on Twitter in the past - in 2009 Howard Lindzon's StockTwits purchased Pallian's Chart.ly for an undisclosed amount.

Company:
HootSuite Media, Inc.
Website:
http://hootsuite.com
Location:
Vancouver, British Columbia, Canada

HootSuite is a social media management system for businesses and organizations to collaboratively execute campaigns across multiple social networks from one secure, web-based dashboard. Launch marketing campaigns, identify and grow audience, and distribute targeted messages using HootSuite’s unique social media dashboard. Streamline team workflow with scheduling and assignment tools and reach audiences with... more

Company:
Geotoko
Website:
http://www.geotoko.com
Location:
Vancouver, British Columbia, Canada

Geotoko is a promotional campaign management platform for geo-location based services. By leveraging existing API’s that provide checkin functionality (foursquare, gowalla, and geo location enabled tweets form twitter), Geotoko helps businesses engage their customers. By creating simple self serve tools to create, manage and track promotional campaigns and reward costumers, Geotoko aims to reduce the friction for... more

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Rob Lewis

Rob Lewis

Rob is the President of Techvibes Media Inc. and Editor-in-Chief of Techvibes.com.  His diverse background includes stints in International Trade Finance, Web Development, and Enterprise Software and he is a graduate of the University of British Columbia, British Columbia Institute of Technology, and Simon Fraser University. When not running Canada's leading technology media property, Rob can... more

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