With lots of talk about HootSuite being swallowed up by Facebook, the social media upstart made news this morning with an acquisition of their own. HootSuite has acquired fellow Vancouver startup Geotoko.
Geotoko is HootSuite's fifth acquistion following What the Trend, Twapper Keeper, TwitterBar and Swift App.
Geotoko is a geo-aggregation tool which gathers audience information from check-in tools like Facebook Places and Foursquare. The addition of this tool within the HootSuite dashboard will round-out the existing geo-capabilities and help brick and mortar businesses with multiple locations to understand the nuances of their audience based on location, sentiment and demographic. Then savvy companies can outreach with specific offers, promotions and adjustments to campaigns.
In May 2010, Founder Adarsh Pallian launched Geotoko at TechCrunch Disrupt's Startup Battlefield and earlier this year Pallian (along with HootSuite's Ryan Holmes) was named to Techvibes Digital Media People to Watch in BC list for 2011.
Pallian has had some success building on Twitter in the past - in 2009 Howard Lindzon's StockTwits purchased Pallian's Chart.ly for an undisclosed amount.