HootSuite acquires What the Trend

Posted by Techvibes NewsDesk

Vancouver's HootSuite announced this morning that they have acquired What the Trend (WTT) - a web service which shares user-defined explanations of trending topics on Twitter.

Branded as “The Front Page of the Real-Time Web,” WTT provides constantly updating, crowd-sourced definitions and explanations for why the topic is trending.

WTT highlights and explains content trending on Twitter in real-time from the web or mobile devices. Editors curate content for specific international markets and, along with users’ votes, determine the most accurate and useful definitions.

WTT will complement HootSuite's social media management system and builds on the recent funding announcement and acquisitions of Twapper Keeper, TwitterBar and Swift App.

Company:
HootSuite Media, Inc.
Website:
http://www.hootsuite.com
Location:
Vancouver, British Columbia, Canada

HootSuite is a social relationship platform for businesses and organizations to collaboratively execute social media strategies across multiple social networks from one secure, web-based dashboard. Launch marketing campaigns, identify and grow audience, and distribute targeted messages using HootSuite’s unique social media dashboard. Streamline team workflow with scheduling and assignment tools and reach audiences... more


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Techvibes NewsDesk

Techvibes NewsDesk

Techvibes is Canada's leading technology media property. Originally founded in 2002, Techvibes is dedicated to covering social, mobile, and startup news that impacts Canadians. Our editors and nationwide network of reporters combine breaking hyperlocal news with international coverage to deliver a unique balance of insight and information. The Techvibes Newsdesk covers a broad beat and... more



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