Hootsuite's Vorsprung durch Technik

Forgive Babel Fish's shoddy German, but it just did not feel right to title a post about the addition of localization support to Twitter manager extraordinaire HootSuite without at least trying to make it multilingual.  Localization support for Japanese, Spanish, Portuguese and German joins the previous translation services that the application offered in its last update.  

According to HootSuite the latest update also adds:

Facebook Commenting – In addition to Pages and Profiles, add comments to anything in which appears in the News Feed

Contextual Conversation – See the history behind messages to understand the back-story before following up to replies

Persistent Placement – HootSuite returns users to the same place in the stream after taking a phone call or using another app

Saved Draft – Users can finish writing a Twitter message later without starting from scratch if interrupted or delayed

Future Reading – Save the contents of a link to read when convenient on iPhone or web via the (free) Instapaper service

Forward by Email - Send along updates to non-Twitter-users to share important info and keep colleagues up to date

Bump to Follow – Released a few weeks ago in the HootSuite labs, users can follow one another with a hand gesture using the iPhone motion sensing abilities

HootSuite remains one of the best Twitter applications for social media and marketing professionals who need to manage a brand identity on Twitter.