Best known for allowing collaborators to distribute messages across multiple networks starting with Twitter and then Facebook and Wordpress, the newest iteration of social media dashboard HootSuite features tools for customer relationship managment as well as tracking marketing campaigns.
According to their press release this morning, the new tools will be of particular interest to marketing departments and customer support teams by helping to:
Know your Audience - Consider this a “Social CRM” tool as you’ll learn who follows you, and know who they are in a Friends and Followers chart – view profile, influence and activity level at a glance, and quickly engage to build relationshipsThis software release follows on the heels of recent noteworthy announcements from HootSuite including raising a $1.9 Million round, releasing an iPhone App, and winning Mashable’s “Open Web” award for Best App.
Congrats to Vancouver's HootSuite on their evolution into the dream tool for any business wanting to get serious about social media.
HootSuite helps organizations use the social web to launch marketing campaigns, identify and grow audience, and distribute targeted messages across... [more]
Rob Lewis
Rob is the President of Techvibes Media Inc. and Editor-in-Chief of Techvibes.com.
His diverse background includes stints in International Trade Finance, Web Development, and Enterprise Software and he is a graduate of the University of British Columbia, British Columbia Institute of Technology, and Simon Fraser University.
When not blogging on...[more]
