Vancouver-based startup HootSuite has extended the functionality of its social media management system with a fourth wave of partner integrations. Joining the company's growing app directory now are MailChimp, Chime.in, Identi.ca, Vision Critical Surveys, and RSS Reader. HootSuite says that these apps will be available immediately to Free, Pro, and Enterprise clients.
“Businesses today are social. Success depends on connecting with customers instantly across multiple social media channels and networks. The growth of our App Directory gives clients an impressive arsenal of tools to do this, all in a single place,” says HootSuite CEO Ryan Holmes. “Our goal, as we close in on six million users by end of year, is to continue aggressively integrating leading apps, turning our dashboard into the mother of all SaaS resources for the social business.”
“While we offer social capabilities and tracking inside our own application we know that the most important thing for small businesses is convenience. So many small businesses use HootSuite to manage and measure their brand’s presence on Twitter, Facebook, Linkedin and more. We’re excited that this integration will also allow them to manage the sharing of their email campaigns across those networks as well,” says MailChimp Head of Integrations and Partnerships Amy Ellis.
HootSuite, which has almost four million users worldwide and was recently valued at roughly $200 million after raising a whopping $20 million, launched its app directory in late 2011. The company, which was a finalist in Techvibe's 2011 Canadian Startup Awards, is growing its headcount even faster than its app directory: HootSuite wants to double its staff from 125 to 250 this year.