Vancouver-based social media startup HootSuite has strengthened their burgeoning App Directory with the introducing of social app plugins.
To help the Canadian company's "nearly five million" users take control of their content curation and customer service needs, three free plugins have been added: Evernote, Storify, and Zendesk.
“With the success of our App Directory since its launch in late 2011, we’ve decided to take its functionality to the next level, and have introduced plugin capabilities to increase the interaction possible between the HootSuite dashboard, and other external applications," explained Ryan Holmes, CEO of HootSuite.
“With the addition of app plugins, we’re making it possible for our users to monitor their social media properties from the dashboard, then delegate messages for additional handling in external, third party applications," Ryan continued. "This tighter coupling between HootSuite and its integrated apps extends the power of both.”
When HootSuite users find themselves having Twitter or Facebook conversations valuable enough to reference later, the Evernote app plugin allows them to save these conversations directly into their Evernote notebooks. With the Evernote app users can also view a stream of notes in HootSuite, allowing them to share notes to social networks, edit notes and more.
When Zendesk users come across a Twitter or Facebook posts requiring special attention, the Zendesk app plugin allows users to create tickets directly from posts within HootSuite, complete with Twitter conversation history or Facebook comments. During ticket creation, users are able to edit subjects and descriptions to suit their unique needs, in addition to selecting ticket type, status, priority level, and assign tickets to specific team members.
For users who want to curate social media posts into stories to publish and amplify the social media they monitor on HootSuite, the Storify app plugin for HootSuite allows them to add Twitter or Facebook posts directly to their Storify accounts. Users can select which story elements they’re after, or create a new story to add an element to, and have the option to share these stories to their social networks using HootSuite.
And apparently, the company has more in store on the plugin front, according to their blog:
Until now, the HootSuite App Directory featured tools created by third-party developers to extend the capabilities of the dashboard that focused primarily on populating streams within HootSuite. You can expect to see more apps that will make use of this functionality for customer support, CRM, digital marketing, publishing, content curation and more in the near future. These app plugins are just the first in a series HootSuite has planned.