'Sophisticated' Rebrand: HootSuite Changes Logo for First Time

Posted by Knowlton Thomas

HootSuite has changed its logo for the first time since launching six years ago.

The Vancouver-based social media management platform has turned its mascot, Owly, into a darker and more serious version of itself.

The new logo, which has been in the works for six months, reflects HootSuite's maturing into a "sophisticated organization" and its growing appeal to enterprises, who now account for more than half of the company's revenue, according to Dee Anna McPherson, the startup's vice president of marketing, in The Drum.

 

SEE ALSO: Ryan Holmes Calls Out Salesforce's Marc Benioff

 

The logo is shown in black and white and apparently that's the final version—no more bright colours or funky outfits which Owly became famous for.

Vancouver-based design agency Vigilantes handled the rebrand.

"We wanted the image to be more grown up without losing any brand equity," Arndt Klos, head of brand strategy and design at Vigilantes, told Ad Age. "We didn't want it to be overly corporate. It wasn't a traditional logo mark, it was more of a mascot. We wanted to be able to dial up level of maturity no matter what audience we were speaking to."

Company:
HootSuite Media, Inc.
Website:
http://www.hootsuite.com
Location:
Vancouver, British Columbia, Canada

HootSuite is a social relationship platform for businesses and organizations to collaboratively execute social media strategies across multiple social networks from one secure, web-based dashboard. Launch marketing campaigns, identify and grow audience, and distribute targeted messages using HootSuite’s unique social media dashboard. Streamline team workflow with scheduling and assignment tools and reach audiences... more


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Knowlton Thomas

Knowlton Thomas

Knowlton is the managing editor of Techvibes. Based in Vancouver, Knowlton has been published in national publications and has also appeared on television and radio. Previously he was an editor for New Westminster weekly The Other Press and served on its board of directors. When not working, Knowlton enjoys playing tennis or otherwise enjoying the outdoors. more



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