HootSuite drops the bomb - paid accounts - but it's a lot better than you might think

Posted by Knowlton Thomas

The owl has done it.

HootSuite is now a paid service—for some at least. At first glance, this will give fits to many users: "I refuse to pay!" Which is fine. HootSuite is determined to keep its services free for 95% of users, targeting only social media professionals and enterprises for its paid services, which will feature additional tools and features.

hootsuite

What to know right now

Starting today, all new customers will be required to select a plan when signing up. Then, next week, all current HootSuite users will be asked to choose a package. HootSuite created a migration wizard to assist you in choosing the best plan for your needs. All customers (aside from Enterprise accounts) will enjoy a 30-day free trial to experiment and discover the benefits and features of the tiered plans. Again, you can still choose a free plan if you don't require advanced options.

So, about these plans...

Take a look at the Pro Plans and Enterprise Plans. Regular users can take advantage of HootSuite's "Freemium" accounts which will cost nothing.

What's the deal with all this, anyway?

HootSuite is following business models such as Salesforce and Flickr, where regular users deserve free, basic choices, but professional users also deserve advanced options—and charging small, periodical fees secures and stabilizes the company, ensuring users get what they want.

In the case of HootSuite, it's a young company and this is its first real attempt to spread its wings. From here, HootSuite can establish itself a real competitor in the social media tool market, and use its revenue streams to develop considerably more superior tools down the line than if it were to always remain free.

It's become a rule of the internet that online-only tools, especially apps, need to be free. But if software developers don't generate income, they can't progress or innovate. A dollar will get you access to advanced tools today, but it will also pave the way for even better tools tomorrow.

And if you really don't agree with any of the above, then remember—HootSuite is still free!

Editors Note: At the time of this writing, HootSuite has not yet publicly launched the webpages which detail the specifics of the paid plans. Check back here or on their site for updates.

Company:
Hootsuite Media, Inc.
Website:
http://www.hootsuite.com
Location:
Vancouver, British Columbia, Canada

Hootsuite is the world’s most widely used social media relationship platform. More than 10 million users, including 744 of the Fortune 1000 companies, trust Hootsuite to manage their social media programs across multiple social networks from one integrated dashboard. Learn more about how Hootsuite is revolutionizing communication at http://www.hootsuite.com. more


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Knowlton Thomas

Knowlton Thomas

Knowlton is the managing editor of Techvibes. Based in Vancouver, Knowlton has been published in national publications and has also appeared on television and radio. Previously he was an editor for New Westminster weekly The Other Press and served on its board of directors. When not working, Knowlton enjoys playing tennis, hiking, and exploring weird side streets. more



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