In October HootSuite launched Command Center, an analytics-focused dashboard that allows social media teams to monitor, measure, and react to all online activity in real-time. Now the Vancouver-based company is leveraging the center's technology to offer the Holiday Tracker, a fun-spirited Command Center based on holiday tweets (and more) for all to enjoy.
The HootSuite holiday command center compares Twitter mentions of the most popular devices, toys and gaming consoles; Twitter mentions of major retailers; and amount of people talking about major airlines on Facebook, offering insight into how many people are tweeting about the holidays, and their sentiment about both the holidays and their shopping experiences. Check it out here.
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“The retail information included in this command center is a perfect illustrations of how companies can capitalize the endless stream of data being posted on social networks,” says Ryan Holmes, CEO of HootSuite. “All the the tools we feature in the HootSuite dashboard are invaluable sources of information and are ideal for customer interaction. The command center is the hub where these social assets can be best be analyzed and utilized by businesses.”
HootSuite's patented social media dashboard is now used by over five million global users.