HootSuite Labs Launches to Accelerate Digital Innovation

Posted by Techvibes NewsDesk

HootSuite announced this morning the formal launch of skunkworks project HootSuite Labs. 

With origins as a ‘startup within a startup’, HootSuite Labs promises to "explore emerging digital technologies and engage with HootSuite’s early adopters and select customers to shape the future of social media and digital marketing."

"HootSuite has established itself as the leading social relationship platform because of its ability to innovate,” says Matt Switzer, HootSuite’s vice president of partnerships and corporate development. “HootSuite Labs aims to extend our customers an unfair business advantage through accelerated innovation and customer-centric development.”

Key areas of focus for HootSuite Labs include:

  • Developing disruptive products that provide customers with the tools and edge to win against the competition;
  • Experimenting with emerging technologies for future innovation;
  • Promoting lean innovation through events such as hackathons, design sprints and workshops.

“We're bringing together world-class designers, developers and product people to make the future of social media a reality,” says Michael Tippett, HootSuite’s director of new products. "We're lean, agile, disruptive and world-changing. It’s going to be a lot of fun."

Company:
HootSuite Media, Inc.
Website:
http://www.hootsuite.com
Location:
Vancouver, British Columbia, Canada

HootSuite is a social relationship platform for businesses and organizations to collaboratively execute social media strategies across multiple social networks from one secure, web-based dashboard. Launch marketing campaigns, identify and grow audience, and distribute targeted messages using HootSuite’s unique social media dashboard. Streamline team workflow with scheduling and assignment tools and reach audiences... more


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Techvibes NewsDesk

Techvibes NewsDesk

Techvibes is Canada's leading technology media property.Founded in 2002, Techvibes covers technology and business news that impacts Canadians. We combine breaking local news with international coverage to deliver a unique balance of insight and information. The Techvibes Newsdesk covers a broad beat and publishes general news stories. If you have a story you would like covered, email... more



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