HootSuite Adds New LinkedIn Features to Social Media Dashboard

Vancouver-based HootSuite has released new features for those using LinkedIn through its social media dashboard.

The Canadian company says that marketers, HR professionals and community managers using LinkedIn Company Pages can now fine-tune messaging with advanced targeting options and improve the performance of page and status updates with the introduction of new analytic modules. (Note, however, that some features are restricted to Enterprise users.)

“Businesses use LinkedIn Company Pages to share relevant news, industry trends and career opportunities—all of which are key ingredients to standing out from competitors communicating with professionals,” says Lana Khavinson, Senior Product Marketing Manager at LinkedIn.

“With a global audience of over 200 million professionals, this new integration helps brands effectively tailor messaging to the right audience and analyze the performance of their Company Page Status Updates,” she adds.

The new Linkedin analytics options provide publishers with an exportable overview of their page performance, including total followers, new follower metrics, impression metrics, and engagement metrics. On a deeper level, "Company Update Engagement modules" will allow users to access "a granular, side-by-side comparison of post metrics" that HootSuite says are not available through native Linkedin analytics.

The enhanced targeting options enables users to break down results by geography, seniority, industry, and more.

Hootsuite Media, Inc.
Vancouver, British Columbia, Canada

Hootsuite is the world’s most widely used social media relationship platform. More than 10 million users, including 744 of the Fortune 1000 companies, trust Hootsuite to manage their social media programs across multiple social networks from one integrated dashboard. Learn more about how Hootsuite is revolutionizing communication at http://www.hootsuite.com. more

Toronto, Ontario, Canada

LinkedIn is an interconnected network of experienced professionals from around the world, representing 150 industries and 200 countries. You can find, be introduced to, and collaborate with qualified professionals that you need to work with to accomplish your goals. more

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