HootSuite moves shorteners from Libya to Liechenstein

Posted by Rob Lewis

Vancouver's HootSuite got hit with a major service interruption thanks to Amazon Web Services last week but they're up in running and have made things right with their loyal customers.

This week they're back at it with a number of service updates including new shortener addresses to replace Ow.ly and Ht.ly. With civil unrest in North Africa, HootSuite had heard concerns that using the common Top Level Domain suffix reserved for Libya (.LY) may be tacitly supporting the current governing regime.

To best meet your needs and mitigate your concerns, HootSuite now offers 2 new options for URL shortening: Owl.li and Htl.li. The new domains (hailing from Liechtenstein) work the same way as Ow.ly and Ht.ly – by tracking clicks for statistical analysis and they both include the social bar.

To clear up any confusion about the relationship between the Libyan domain name servers and the rest of the Internet, HootSuite has prepared an infographic explaining how data travels from server to your screen.

HootSuite Owly Libya infographic

Company:
HootSuite Media, Inc.
Website:
http://www.hootsuite.com
Location:
Vancouver, British Columbia, Canada

HootSuite is a social relationship platform for businesses and organizations to collaboratively execute social media strategies across multiple social networks from one secure, web-based dashboard. Launch marketing campaigns, identify and grow audience, and distribute targeted messages using HootSuite’s unique social media dashboard. Streamline team workflow with scheduling and assignment tools and reach audiences... more


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Rob Lewis

Rob Lewis

Rob is the President of Techvibes Media Inc. and Editor-in-Chief of Techvibes.com.  His diverse background includes stints in International Trade Finance, Web Development, and Enterprise Software and he is a graduate of the University of British Columbia, British Columbia Institute of Technology, and Simon Fraser University. When not running Canada's leading technology media property, Rob can... more



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