Vancouver-based social media management company HootSuite has launched a new security services designed to mitigate the risk, both internal and external, associated with social media use.
According to one expert, most social media crises can be avoided with proper internal training and processes. “76% of social media crises could have been diminished, or altogether prevented, had companies been prepared internally with the right training, processes, roles, and software," says Jeremiah Owyang, Industry Analyst and Partner at Altimeter Group.
HootSuite's Security Services include three main features:
- Social Asset Audit: Eliminate the security risks associated with weak or shared passwords, prevent employees from mistakenly posting to the wrong profiles with Secure Profiles, and instantly revoke access to social media accounts if activity turns malicious.
- Twitter Alerts: Push alerts to notify certified teams when suspicious posting activity is detected on their Twitter accounts.
- Crisis Training and Simulation: Ensure certified teams understand best practices, guideline creation and crisis prevention techniques. Crisis simulations prepare teams to respond in the event of an emergency.
“Weak or shared passwords, accidentally posting to business instead of personal profiles—these are errors that can really hurt a brand’s image and consequently its bottom line. Thankfully these crises are avoidable,” says Ryan Holmes, CEO of HootSuite. “When so many social media crises start internally, a social asset audit just makes sense. From there, security services provides you with the knowledge and resources to deal with any social media situation. You may not be able to control external factors, but you can make sure your business is ready for them.”
Vancouver-based telecommunications giant Telus is an early customer of HootSuite's new security service.
"Our social channels are fast becoming the voice of our organization and for that reason we need to protect them, in the same way we protect our brand," says Nick Culo, Vice President of Corporate Communications at Telus. "From simple password and account security best practices, to more complex measures like the crisis simulation, we feel more secure knowing our social profiles have been through the security services process.”
HootSuite Security Service is available for Enterprise customers.