HootSuite the Most Popular Social Media Manager for World's Top Brands

Posted by Techvibes NewsDesk

Vancouver-based HootSuite is the most popular social media management software for the world's top brands, according to a new survey from Pingdom.

The results of the study reveal that nearly 21% of the world's top brands, including eBay, Porsche, and IBM, use HootSuite's social media management dashboard. The company has close to five million users in total.

In second place is TweeDeck, accounting for just under 17% of top brands, including Reuters, Yahoo, and Smirnoff. In third is SocialEngage, with 9%, used by such brands as BlackBerry, Sprite, and Toyota. Virtue and SocialFlow round out the top five management systems.

TweetDeck is now owned by Twitter; the rest, including HootSuite, remain third-party tools.

Pingdom also notes that, if you include only the brands actually using a social media management system (29% don't use one), HootSuite accounts for almost 30% of those brands, TweetDeck for 23%, and SocialEngage for 13%.

San Francisco, California, United States

Twitter is a privately funded startup with offices in the SoMA neighborhood of San Francisco, CA. Started as a side project in March of 2006, Twitter has grown into a real-time short messaging service that works over multiple networks and devices. In countries all around the world, people follow the sources most relevant to them and access information via Twitter as it happens—from breaking world news to updates... more

HootSuite Media, Inc.
Vancouver, British Columbia, Canada

HootSuite is a social relationship platform for businesses and organizations to collaboratively execute social media strategies across multiple social networks from one secure, web-based dashboard. Launch marketing campaigns, identify and grow audience, and distribute targeted messages using HootSuite’s unique social media dashboard. Streamline team workflow with scheduling and assignment tools and reach audiences... more

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Techvibes NewsDesk

Techvibes NewsDesk

Techvibes is Canada's leading technology media property.Founded in 2002, Techvibes covers technology and business news that impacts Canadians. We combine breaking local news with international coverage to deliver a unique balance of insight and information. The Techvibes Newsdesk covers a broad beat and publishes general news stories. If you have a story you would like covered, email... more

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