Former Yammer Executive Joins HootSuite as Vice President of Marketing

Posted by Techvibes NewsDesk

Vancouver-based HootSuite has appointed Dee Anna McPherson as the company's vice president of marketing.

McPherson hails from the Microsoft-owned Yammer, where she held the same title. Yammer is an App Directory integration partner with HootSuite.

“We’re providing social media management solutions to some of the world’s largest brands,” says Ryan Holmes, the CEO of HootSuite. “Needless to say, Dee Anna is a dream fit—she put Enterprise Social Networking on the map at Yammer and understands HootSuite’s key vision and ambitions.”

SEE ALSO: HootSuite Named Best Company to Work for in BC

Prior to Yammer, McPherson was a partner at Horn Group in San Francisco, where she led the San Francisco office and provided counsel to startup executives. At PeopleSoft, McPherson was the global head of public relations, and she was a senior vice president at both Edelman and Ogilvy.

“I’m thrilled to join HootSuite during a period of such incredible growth,” says McPherson. “There’s no position I’d rather be in than heading up a talented team working to cement an innovative product at the head of the pack for enterprise social media management.” HootSuite expects to grow to up to 350 employees by the end of this year.

HootSuite Media, Inc.
Vancouver, British Columbia, Canada

HootSuite is a social relationship platform for businesses and organizations to collaboratively execute social media strategies across multiple social networks from one secure, web-based dashboard. Launch marketing campaigns, identify and grow audience, and distribute targeted messages using HootSuite’s unique social media dashboard. Streamline team workflow with scheduling and assignment tools and reach audiences... more

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Techvibes NewsDesk

Techvibes NewsDesk

Techvibes is Canada's leading technology media property.Founded in 2002, Techvibes covers technology and business news that impacts Canadians. We combine breaking local news with international coverage to deliver a unique balance of insight and information. The Techvibes Newsdesk covers a broad beat and publishes general news stories. If you have a story you would like covered, email... more

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