Here's What Canadians Would Grab if Their House Was Burning Down

We know that smartphone owners are incredibly addicted to their devices. There's even a real phobia, nomophobia, dedicated to the anxiety one feels when they are without their handset.

So it's reasonable to assume that the smartphone is something most Canadians would reach for in an emergency. But when asked what items they would grab from their house if it were burning to the ground (and loved ones were already safe), Canadians had a much different answer.

According to a recent survey from Blurb, 54% of Canadians would rescue their photo albums first and foremost. That's more than double the rate of jewelry at just 26% and over three times the rate of mobile phones at only 16%. Turns out that technology still takes a backseat to some things.

“Creating a physical keepsake gives you a different sense of permanence,” offers Robin Goldberg, SVP of International for Blurb. “Taking a collection of your images, stories, recipes and other content and creating a physical book makes something you can treasure."

San Francisco, California, United States

Blurb is a company and a community that believes passionately in the joy of books – reading them, making them, sharing them, and selling them. Holding a finished book with your name on the cover is a truly amazing feeling; it’s one of those experiences everyone should have. more

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Techvibes NewsDesk

Techvibes NewsDesk

Techvibes is Canada's leading technology media property.Founded in 2002, Techvibes covers technology and business news that impacts Canadians. We combine breaking local news with international coverage to deliver a unique balance of insight and information. The Techvibes Newsdesk covers a broad beat and publishes general news stories. If you have a story you would like covered, email... more

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