So it's reasonable to assume that the smartphone is something most Canadians would reach for in an emergency. But when asked what items they would grab from their house if it were burning to the ground (and loved ones were already safe), Canadians had a much different answer.
According to a recent survey from Blurb, 54% of Canadians would rescue their photo albums first and foremost. That's more than double the rate of jewelry at just 26% and over three times the rate of mobile phones at only 16%. Turns out that technology still takes a backseat to some things.
“Creating a physical keepsake gives you a different sense of permanence,” offers Robin Goldberg, SVP of International for Blurb. “Taking a collection of your images, stories, recipes and other content and creating a physical book makes something you can treasure."