How Canada's Twitter-Using Politicos Fare on the World Stage

Canada has lots of Twitter accounts for embassies and missions but its leader, Prime Minister Stephen Harper, doesn't have much social clout.

According to a report called Twiplomacy conducted by public relations firm Burson-Marsteller, "Ottawa, which was once described as a laggard in digital diplomacy, has now caught up with its peers." The study suggested that "not a week goes by without a new Canadian embassy setting up shop on Twitter in English and French."

However, PM Harper ranked just 44th among 50 world leaders, whose 478,000 followers pale in comparison to Obama's 43 million. But it's actually Pope Francis, whose 14 million followers across nine different language accounts, who yields the most clout and engagement on the social network. Despite far fewer followers, the Pope's tweets average significantly more retweets and favourites.


Burson-Marsteller analyzed 645 government accounts in 161 countries.

San Francisco, California, United States

Twitter is a privately funded startup with offices in the SoMA neighborhood of San Francisco, CA. Started as a side project in March of 2006, Twitter has grown into a real-time short messaging service that works over multiple networks and devices. In countries all around the world, people follow the sources most relevant to them and access information via Twitter as it happens—from breaking... more

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Techvibes NewsDesk

Techvibes is Canada's leading technology media property.Founded in 2002, Techvibes covers technology and business news that impacts Canadians. We combine breaking local news with international coverage to deliver a unique balance of insight and information. The Techvibes Newsdesk covers a broad beat and publishes general news stories. If you have a story you would like covered, email... more

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