According to the 2008 Ipsos Canadian Inter@ctive Reid Report, 94% of Internet-enabled Canadians send or receive email. How do the other 6% communicate online? Though Facebook or Twitter?
Ipsos Reid has just made a summarized "fact guide" version of this report available online for free. Data published in the complimentary 6-page version are sourced from the 2008 Ipsos Canadian Inter@ctive Reid Report.
The results in the report are based on 2,400 quarterly interviews with web users from Ipsos Reid’s Canadian Internet Panel in proportion to population. According to Ipsos, a national sample of 2,400 completed interviews is considered accurate to within ±1.96% of what the results would have been had the entire Canadian adult online population been contacted, reliable 19 times out of 20.
In today's volatile business environment, customer behaviour and attitudes are changing, the economy is shifting, your stakeholders are demanding,... [more]
Rob Lewis
Rob is the President of Techvibes Media Inc. and Editor-in-Chief of Techvibes.com.
His diverse background includes stints in International Trade Finance, Web Development, and Enterprise Software and he is a graduate of the University of British Columbia, British Columbia Institute of Technology, and Simon Fraser University.
When not blogging on...[more]
