How Mobile Technology will Transform the Media Industry in 2012
As CEO of Polar Mobile, entrepreneur Kunal Gupta (@kunalfrompolar) leads a team that is responsible for launching innovative mobile products for hundreds of media companies globally that are read by millions. So he knows a bit about mobile.
Yesterday Gupta published his top tech trends for media to watch for in 2012 and here is a sample:
Seamless media consumption experience cross-device - Taking a page from Amazon’s Kindle Sync concept, publishers will need to enable users to “start reading” on one device and “continue reading” on a second or even third device. Enabling a seamless experiences within a media brand cross-device, whether it be the desktop, tablet or smartphone, will drive engagement and repeat usage.
Apps powering the desktop media experience - Microsoft, Mozilla, Google and Apple are all expected to launch experiences, through new operating systems or the browser, that enable an App-centric view of the desktop. This will present new distribution, engagement and monetization opportunities for media brands.
Personalized media experience for consumers - Flipboard, Pulse, Zite, Google Currents, Twitter and Facebook are all using data and analytics to recommend media content for users within their respective ecosystems. We can expect to see more and more publishers enable this feature to increase user engagement.
Mobile traffic passes the desktop - Traffic from mobile and tablet devices, whether it be from Apps or the browser, will approach or pass traffic from the desktop. Mobile will be the starting point (over the desktop) for many use cases for consumers hungry for media, including weather, sports scores, breaking news and social channels.
Read the other half of Gupta's 2012 trends to watch for on the Polar Mobile blog.
Photo: Globe and Mail
