How Much Your Favourite Social Network Would Cost to Use Without Advertising

Posted by Knowlton Thomas

Most people accept the fact that online advertising is the price they pay for free access to social network and news content. But what if they had the option for pay for an ad-free experience? How much would it cost?

Vancouver-based JunctionYVR decided to find out. The digital marketing agency looked at the user count of social networks, then calculated the company's ad revenue and revenue growth. Turns out, social networks don't actually make much money per user from ads and would be cheap to access ad-free (in theory, of course).

An annual subscription to Facebook would cost only $5.04—and that's by far the most expensive. Twitter would run you just $2.29 annually, while YouTube would cost a mere $1.17 per year. LinkedIn clocked in at $1.50.

Facebook generates $4 billion in ad revenue from one billion users; Twitter generates $250 million in ad revenue from 200 million users; YouTube generates $1.2 billion from 800 million users; and LinkedIn generates $200 million in ad revnue from $190 million users. (Some numbers were estimates.)

We're guessing Google+ isn't on their list because no one would pay to use it.

Company:
YouTube
Website:
http://www.youtube.com
Location:
San Bruno, California, United States

Founded in February 2005, YouTube is the leader in online video, and the premier destination to watch and share original videos worldwide through a Web experience. YouTube allows people to easily upload and share video clips on www.YouTube.com and across the Internet through websites, mobile devices, blogs, and email. Everyone can watch videos on YouTube. People can see first-hand accounts of current events, find... more

Company:
LinkedIn
Website:
http://www.linkedin.com
Location:
Toronto, Ontario, Canada

LinkedIn is an interconnected network of experienced professionals from around the world, representing 150 industries and 200 countries. You can find, be introduced to, and collaborate with qualified professionals that you need to work with to accomplish your goals. more

Company:
Facebook
Website:
http://www.facebook.com
Location:
Toronto, Ontario, Canada

Facebook's mission is to give people the power to share and make the world more open and connected. Millions of people use Facebook everyday to keep up with friends, upload an unlimited number of photos, share links and videos, and learn more about the people they meet. more


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Knowlton Thomas

Knowlton Thomas

Knowlton is the managing editor of Techvibes. Based in Vancouver, Knowlton has been published in national publications and has also appeared on television and radio. Previously he was an editor for New Westminster weekly The Other Press and served on its board of directors. When not working, Knowlton enjoys playing tennis, hiking, and exploring weird side streets. more




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