E-commerce platform Shopify suggests the best way for online stores to get more sales and repeat customers is through small improvements and site optimizations over time.
The Ottawa-based company decided to use Harry's, a heavily venture capital-funded e-commerce business selling razors and grooming products for men, as its breakdown in an E-Commerce University post titled "The Anatomy of a $122.5 Million Venture-Funded Ecommerce Website."
"Having an attractive ecommerce website with high quality photos is important because it helps to make your products appear more valuable and helps your business appear more trustworthy," Shopify explains. "Remember, people can't touch and feel your products in an online buying environment like they can in a physical retail location so you need to make sure you're showcasing your products in the best possible light."
Here's another tip Shopify offers:
The Harry's website is also mobile responsive and looks great on any device—something that's now mission critical for online stores. In fact, a recent survey found that 83% of global shoppers who use mobile devices plan to make a mobile purchase in the coming year. To make sure your website looks sharp and is optimized for all screen sizes, consider investing in a premium mobile responsive theme or hiring an ecommerce web designer.
To see what else Harry's is doing right—and what the site could be doing better—check out Shopify's blog.