HTC Finally Gets the Picture; Shifts Focus to Quality over Quantity

HTC released its fourth-quarter earnings report earlier this month. It was underwhelming—revenue dropped year-over-year despite a white-hot smartphone market and continued Android adoption in the market.

The disappointment was apparently enough to trigger change at the company. After perhaps observing Apple's tremendous success with its single-device business model, the company now intends to scale back on quantity and ramp up quality. An executive of HTC in the United Kingdom told Mobile Magazine today that the company plans to launch less devices, instead "focusing on what made us great—amazing hardware a great customer experience."

While most Android manufactures, and even Research In Motion, with its myriad BlackBerrys—including multiple versions of each type of device—are culprits of pumping out too many indistinguishable devices, HTC is undoubtedly the worst offender in this regard: it has over 50 "different" handsets available to purchase.

“2012 is about giving our customers something special,” the UK executive, Phil Roberson, said.