Hubba Launches Platform to Connect Brands and Retailers for Product Information Sharing

by Rob Lewis | Technology

Hubba has launched a new platform to connect brands and retailers for the purpose of sharing rich product information.

The platform, which Hubba claims is the first of its kind, is a cloud-based "Product Information Network" that enables brand marketers and product managers to create detailed product profiles and then share those profiles with business contacts.

Hubba, a provider of enterprise-grade B2B software, says $1 trillion of commerce is reliant on digital product information, yet according to CFI Group, only 25 percent of digital product information is correct.

Content on the platform can include images, video, documents, core specifications, marketing/promotions material, pricing and ratings. More than just a place to store files, Hubba provides a central hub for all product content, enabling "publish once, share many."

"Brands are faced with an increasing amount of information to manage, an increasing amount of channels in which to distribute the information and an increasing demand from consumers to access this information," said Ben Zifkin, CEO of Hubba. "It is no wonder they have a hard time empowering business partners with comprehensive and current product information."

"This is critical to their business strategy since product content is the foundation that powers omni-channel commerce initiatives," he noted.

"Being enterprise software veterans ourselves, we felt the industry needed a shakeup. So we created a new way to solve a mission-critical issue," Zifkin added.

Toronto, Ontario, Canada

Hubba's B2B Product Information Network is the easiest and most effective way for brands to share rich content with their retail and eCommerce partners. Hubba is a venture-funded B2B technology company reimagining the world of enterprise soft-ware. Hubba has been selected as on the the Top 20 Most Innovative Companies in Canada (CIX) and Top 25 Up and Coming ICT Com-panies (Branham Group).... more

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Rob Lewis

Rob Lewis

Rob is the President of Techvibes Media and Editor-in-Chief of  His diverse background includes stints in International Trade Finance, Web Development, and Enterprise Software and he is a graduate of the University of British Columbia, British Columbia Institute of Technology, and Simon Fraser University. When not running Canada's leading technology media property, Rob can be... more

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