Streaming Giant Hulu Partners with Vancouver's Immersive Media for 360-Degree Video Ads

TV and movie streaming company Hulu made a slew of announcements in New York recently, not the least of which was a partnership with Vancouver-based Immersive Media, a provider of 360-degree and full spherical, interactive video experiences.

Called Hulu 360 ads, the streaming company will offer an Immersive Media-powered video ad that allows users to pan around a 360-degree viewpoint within the ad itself. It's part of an approach to offer users free, ad-supported television episodes on mobile devices this summer.

Hulu, now with six million users, also revealed plans to make more original content, a strategy that the larger Netflix has seen strong success with.

Immersive Media
Kelowna, British Columbia, Canada

Immersive Media is the world leader and only end-to-end provider of 360°, full motion, interactive video. What started with revolutionizing the online mapping industry with Google Street View has evolved to become a phenomenon of advanced, experiential media. From mapping to promoting the world’s largest brands, Immersive Media’s 360° video technology is paving the way for a new form of digital... more

Los Gatos, California, United States

With more than 15 million members, Netflix, Inc. [Nasdaq: NFLX] is the world’s largest subscription service streaming movies and TV episodes over the Internet and sending DVDs by mail. For $8.99 a month, Netflix members can instantly watch unlimited TV episodes and movies streamed to their TVs and computers and can receive unlimited DVDs delivered quickly to their homes. With Netflix, there are... more

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