IDELIX's Lat49 attends TechCrunch40
Day One of the TechCrunch40 Conference is complete and the first 20 companies have demoed their wares at The Palace Hotel in San Francisco. There aren't any Canadian entries in the TechCrunch40 but Sebastien Provencher of Praized Media pointed out that a neighbour from very close to home was chosen to participate in The Demo Pit.
Lat49 was one of the addtional 100 start-ups were chosen from over 700 applicants to demo their products in the DemoPit adjacent to the main TechCrunch40 presentation room. Lat49 was developed by our upstairs neighbour IDELIX Software Inc., a company that specializes in technologies for visualizing, presenting, and interacting with complex visual information.
Lat49 is a new mapvertising solution serving geo-targeted ads to a network of map-centric sites. The lat49 ad network provides advertisers with a new channel to deliver robust, rich advertising experiences. The patent-pending technology behind lat49 addresses the large demand from Web publishers for an ad serving technology that will provide an effective revenue strategy for their map-centric properties.
With lat49, you buy the exclusive advertising "land rights" across a worldwide network of online, interactive maps. Your ad will appear whenever a user looks at your land on any map in our network. Own a country view to build your national branding campaign or finely target your messaging to the local block, neighborhood, or urban levels."
