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IMC: Shannon Ryan on Engagement Marketing

Posted by Monique Trottier on Thu, September 11, 2008 5:19 PM · Filed under · Comments

5 Quick Tips by Shannon Ryan, President and CEO non-linear creations, Inc., on Engagement Marketing.

Web 2.0 is messy. Every thing is connected to every thing. Numbers are astronomical. Even in technorati if you look at the number of blogs and say 99% are crap. That's still hundreds of thousands of valid, relevant, worthwhile blogs.
Old rules still apply. Get executive buy in. Develop a code of conduct. See the Sun Code of Conduct.
Set Goals. Plan, test, experiment.
Measure and quantify success. It's not just Google that matters. Blogs matter.
Listen more. Talk less.

Company:: non-linear creations inc.
Website:: http://www.nonlinear.ca
Location:: Ottawa, Ontario, Canada

non-linear creations is an Internet professional services company. We build and integrate on-line applications for major companies and public... [more]

About The Author

Monique Trottier
The Day Job: Monique Trottier is an owner and partner of Boxcar Marketing, an internet consultancy with expertise in web strategy, online marketing, content development and online communities. An expert in internet marketing and social media, Monique is the force behind the online promotional campaigns for the Harry Potter books, as well as the...[more]