Immersive Media collabs with Intel to get 360-degree Interactive Video Content on Smartphones

Kelowna's Immersive Media announced today at the Mobile World Congress in Barcelona that they have optimized their IM360 video player for new Android smartphones based on Intel technology.

The optimized video player was ported with Google’s Android Native Development Kit (NDK) and utilizes the Intel Graphics Media Accelerator to deliver an interactive video experience. 

Available in the Android Market, consumers can download the IM360 application on Intel Atom processor-based smartphone as they become commercially available around the world.

“Our collaboration with Intel to optimize our 360-degree interactive video player for Intel® architecture has produced an amazing Android application,” said Myles McGovern, President and CEO of Immersive Media. “360 video is all about interactivity and putting the user in the middle of the action. We are able to get 3 times the resolution and bit rate on the Intel Atom platform when compared to other leading smartphones available in the market today.  That graphics and performance advantage is vitally important when creating an unparalleled user experience.”

Within the IM360 application, users can access and download the world’s largest library of 360-degree video content.

The IM360 library contains a large catalog of 360 videos including music videos, city tours, popular sporting events, helicopter tours, nature & wildlife, parks & gardens, news & events, and museums & science. In addition, the IM360 content library will showcase 360-degree video content produced exclusively for Intel.

Immersive Media
Kelowna, British Columbia, Canada

Immersive Media is the world leader and only end-to-end provider of 360°, full motion, interactive video. What started with revolutionizing the online mapping industry with Google Street View has evolved to become a phenomenon of advanced, experiential media. From mapping to promoting the world’s largest brands, Immersive Media’s 360° video technology is paving the way for a new form of digital... more

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