Immersive Media and Streamworks Partner to Create Interactive Experience for Live Events Online
UK-based Streamworks International, a global specialist in live video over IP, has partnered with Vancouver's Immersive Media, a provider of 360 degree and full spherical, interactive video experiences.
Under the new partnership, Streamworks says it will provide back-end encoding and delivery for Immersive Media’s front-end streaming of various video projects, including live events.
By working with Immersive Media, the London company can encode Immersive's live 360º video using the company’s proprietary compression technolog. This will enable Immersive’s work to be viewed on any device, anywhere.
“Immersive Media has already broken new ground in the video industry with its stunning 360 degree video productions,” says Ray Mia, founder of Streamworks. “From its beginnings with the invention of ‘Street View’ for Google Maps, its work following the Olympic Torch during the London 2012 Olympics for Lloyds TSB, to the streaming of the Republican and Democratic Conventions partnered with CBS. The company has enabled the ability to record and publish impressive high-resolution, highly interactive 360 degree video.”
Streamworks says that accessibility on any device is the key to the partnership.
“Immersive Media specializes in end-to-end, 360 dgeree full spherical video solutions. Live events can be challenging, as our technology relies on high bandwidth,” explains Myles McGovern, CEO of Immersive Media. “In partnering with Streamworks, we are now working with a company that excels in providing technology to deliver our live video/imagery without high costs or the need to build new infrastructure. The combination of our 360 degree video, along with the live streaming encoding technology of Streamworks, will offer online viewers a truly unique, interactive experience for live events online."
