In battle of web traffic, tablets inch past smartphones according to tablet-web optimizer Pressly

Posted by Dan Verhaeghe on 2011-11-02 7:02:00 AM

Pressly, the Canadian tablet web optimizer, announced that tablet web traffic has indeed inched past smartphone web traffic according to October-released numbers at X-Summit's Canadian Interactive Showcase, or at least in the United States according to this Mashable article. 

Pressly said that 70% of tablet users consumer news on the web browser versus apps. That means the Digital Newstand that Apple recently pushed out will probably not be as popular as expected as old habits tend to die hard.

Pressly said that Transcontinental Media, the Toronto Star, and The Economist are already on board with tablet web optimization. That's probably a good move as Pressly said anywhere from 6-20% of all traffic for news sites is coming from the tablet. 

Techvibes' Knowlton Thomas also reported two months ago that iPads generate insanely disproportionate revenue compared to traffic. 

Pressly further says they generate five times more interactive engagement than the non-optimized tablet web and increase CRMs by 2-3x with their varying layouts which even include a panorama advertisement by MasterCard. 

All you have to do is plug in your RSS feed, and away you go with Pressly.

Company:
Interactive Ontario
Website:
http://www.interactiveontario.com
Location:
Toronto, Ontario, Canada

io is a not-for-profit industry trade organization committed to the growth of the Ontario interactive digital content industry. To this end "io" is an industry advocate within Ontario and nationally as a founding member of the Canadian Interactive Alliance /Alliance interactive canadienne (CIAIC). To facilitate connections between businesses and stimulate industry growth "io" organizes numerous events throughout... more

Company:
Pressly
Website:
http://www.pressly.com
Location:
Toronto, Ontario, Canada

Pressly automatically makes online publications as beautiful and touchable as native apps when visited on tablet web browsers. more

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Dan Verhaeghe

Dan Verhaeghe

Dan Verhaeghe generally contributes on marketing, mobile, major technology players, entertainment, and new media. Dan has a dozen years of online experience that dates back to the turn of the millennium where he dominated a now non-existent online RPG game for a couple of years at the age of 15. He would eventually become a Toronto Blue Jays blogger who earned his way into Toronto's CP24... more

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