Incogna's image search drills down to the pixel

by Warren Frey

While the primacy of search to the Internet's continued growth and absorption of all other media can't be denied, to date the greatest successes int he search space have been in text, links, and "Google juice." More complicated forms of media, like video, audio and images have presented serious challenges for companies trying to index conent in a searchable way. Incogna, an Ottawa-based firm, has just unveiled a new way of searching images that may propel it past competitors. Instead of searching meta-tags, Incogna searches the image itself, right down to th pixel. Sounds simple, but according to founder Kris Woodbeck (as told to, the process is extremely complicated. Complex it may be, but you can test out the results yourself, as has gone live.

Ottawa, Ontario, Canada

The major image search engines on the web today don't even look at the content of their images, they've made themselves in text processing, so they only look at each image's text meta-data. At Incogna, we're trying a different approach. By using highly parallel processors, we process the shape in every image and use this to build a large scale searchable visual index. With typical desktop... more

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Warren Frey

Warren Frey

Warren Frey is a writer, editor, blogger and podcaster based out of Vancouver, BC. After working for six years in the Canadian broadcasting industry, he switched to print and has since covered varied assignments from plumbing conferences to star-studded film galas. But he’s never lost his love for the internet and interactive media, from his teens when he dived into the WELL on his “Woz”... more

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