Angry Birds landing in Starbucks

Posted by Techvibes NewsDesk

Rovio's Angry Birds and Starbucks don't really seem like a natural fit, but hey, they're both already everywhere, so why not?

Bloomberg found out through an interview that senior vice president Wibe Wagemans is pushing to see electronic leader boards inside of Starbucks cafes to promote top-scoring players. In-store promotions would be a part of the deal.

They're both ambitious brands, so on that level this makes sense. Angry Birds started as a mobile game but as quickly become plush toys, clothing, and even a theme park. What's adding a few (thousand) cafes to that roster?

Company:
Starbucks
Website:
http://www.starbucks.ca
Location:
Seattle, Washington, United States

It happens millions of times each week – a customer receives a drink from a Starbucks barista – but each interaction is unique. It’s just a moment in time – just one hand reaching over the counter to present a cup to another outstretched hand. But it’s a connection. We make sure everything we do honors that connection – from our commitment to the highest quality coffee in the world, to the way we engage with our... more


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Techvibes NewsDesk

Techvibes NewsDesk

Techvibes is Canada's leading technology media property.Founded in 2002, Techvibes covers technology and business news that impacts Canadians. We combine breaking local news with international coverage to deliver a unique balance of insight and information. The Techvibes Newsdesk covers a broad beat and publishes general news stories. If you have a story you would like covered, email... more



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