You may start seeing alcohol ads on your computer: Google recently allowed beer, wine and champagne companies to market directly. Starting on Monday, Google now allows advertising of hard alcohol and liqueurs in the U.S. (albeit indirectly, meaning that advertisers can promote cocktail ideas, caloric content or brand messges, rather than just directly promoting the sale of liquor).
Ads promoting alcohol won't fall under safe status, obviously: "Since we consider beer, wine, champagne, hard alcohol, and liqueur to be products intended for sale to, and consumption by, adults, ads promoting these products will be given a Non-Family Safe status."
Google's mission is to organize the world's information and make it universally accessible and useful. As a first step to fulfilling that mission,... [more]
Karilyn Kempton
Karilyn is a tech writer, a nerd and a ski bum. She is particularly interested in mobile innovations, and always has her hands in a few projects at a time. She will be living in Revelstoke, BC for the winter, splitting her time between skiing and writing.
Send her an email at karilyn.kempton [at] gmail.com, check out her blog at...[more]
