Indiegogo, the world’s largest global crowdfunding platform, announced new offerings in key global markets—including local currencies, languages and localized search and discovery experiences.
These new capabilities launch immediately in Canada, France, UK, and Germany as part of the company's continued focus on improving the customer experience and providing relevant local market content for campaign owners and funders, Indiegogo said in a release. According to Indiegogo, the diversity of the platform has reached all 196 countries through its campaigns.
The launch of Indiegogo’s international features includes:
- Currencies: In addition to the US Dollar, transactions are now available in Canadian Dollars, Euros and Pound Sterling.
- Languages: the Indiegogo platform will be available in French and German in December.
- Localization: Indiegogo will be offering localized versions of the homepage and search and discovery experiences for Canadian, French, German and UK users in early 2013, to highlight local campaigns.
Canada is Indiegogo’s second largest market after the US, in terms of campaign launches and contributions. Canadian campaigns have been featured on the site since its beginning in 2008 and their are currently 257 of them including Muse: The Brain-Sensing Headband which has raised over $238,000 with two days remaining.
Currently the top five most active Canadian cities on Indiegogo are Toronto, Vancouver, Montreal, Ottawa and Calgary. Canadian campaign owners have been 60% male and 40% female, and contributors (who average a contribution of $76) show a similar male/female split.
The changes announced today by Indiegogo mean that Canadian campaigns can now be featured in English and French and accept funds in Canadian dollars. They also make it possible for Canadians to participate more fully with Indiegogo campaigns in both official languages and to receive customer and campaign support in English or French.