Indigo Books Partners with Canadian Startup to Launch Textbook Rentals

Posted by Rob Lewis

Earlier this month Amazon.com launched a textbook rental service allowing US students to borrow print editions for a school term at up to 70 per cent off the price of new titles.

Not to be outdone by their behemoth US competitor, Canada's largest book retailer is following suit and has partnered with a Canadian startup to make it happen.

According to TextbookRental.ca CEO Brandon Luft, his company has reached an agreement with Indigo Books to bring them into the textbook rental market in Canada. Late last week a landing page was added to the Indigo site that links off to the TextbookRental.ca site.

Book Industry Study Group research found that textbook rentals rose last year from 8 per cent of the market to 11 per cent, with a corresponding drop in new textbook sales, from 59 to 55 per cent. There is also a sizeable second-hand market in textbooks.

The Toronto-based startup also announced that they've added used textbooks to their offering. So students can now take care of their entire textbook needs through used and rented textbooks without stepping foot into a lineup or a bookstore.

Company:
Indigo Books & Music Inc.
Website:
http://www.chapters.indigo.ca
Location:
Toronto, Ontario, Canada

Indigo Books & Music Inc. is the largest book retailer in Canada operating bookstores in all 10 provinces under the names, Indigo, Chapters, World's Biggest Bookstore, and Coles. Indigo also operates chapters.indigo.ca an online retailer of books, music, movies, and more. A Canadian company based in Toronto, Ontario, Indigo provides consumers with inspiring retail and online environments for books and life... more

Company:
Textbookrental.ca
Website:
http://www.textbookrental.ca
Location:
Toronto, Ontario, Canada

Textbookrental.ca ("TBR") is a leading Canadian company that specializes in renting textbooks to Canadian students. They also offer discounted used books and run a buyback purchase program where students can trade in their used textbooks for cash. Students can rent textbooks on www.textbookrental.ca and get them shipped directly to their door. TBR also offers FREE return shipping on all rented textbooks. In... more


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Rob Lewis

Rob Lewis

Rob is the President of Techvibes Media and Editor-in-Chief of Techvibes.com.  His diverse background includes stints in International Trade Finance, Web Development, and Enterprise Software and he is a graduate of the University of British Columbia, British Columbia Institute of Technology, and Simon Fraser University. When not running Canada's leading technology media property, Rob can be... more




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