Indochino introduces CMS to your left breast pocket

by Rob Lewis

Victoria-inspired, Shanghai-based startup Indochino has introduced 40 character suit monogramming to their product line - "the worlds first and longest clothing messaging system". The inspiration for Indochino’s 40 character monogramming? A trend Indochino Co-Founder Heikal Gani saw in some of his favorite tech companies.

I love Apple and had engraved my last iPod; and since the advent of Twitter, my mind is always thinking of short, fun phrases. I wondered: Why isn’t someone doing this sort of thing in suits and clothing?

Tagged 'Suitable Phrasing' monogramming, customers can choose from two fonts and three colors to personalize their Indochino custom made suit jacket over two lines of 20 characters above the inside left breast pocket.

As an early adopter and one the first to buy an Indochino suit, I'll definitely be taking them up on this option with my next order. Indochino's overall offering has evolved handsomely over the past 18 months and the combination of their self-measuring system, Perfect Fit Guarantee, and free global shipping make them a contender in competitive fashion marketplace.

Indochino Apparel Inc.
Vancouver, British Columbia, Canada

Indochino is at the forefront of revolutionizing men’s fashion. Since our founding, we have grown to be one of the largest made to measure menswear brands on the market by providing gentlemen with high quality menswear that makes them look and feel like a million bucks. Our multi-channel customer experience allows men to order their made to measure shirts and suits online, via mobile or... more

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Rob Lewis

Rob Lewis

Rob is the President of Techvibes Media and Editor-in-Chief of  His diverse background includes stints in International Trade Finance, Web Development, and Enterprise Software and he is a graduate of the University of British Columbia, British Columbia Institute of Technology, and Simon Fraser University. When not running Canada's leading technology media property, Rob can be... more

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