Indochino launches new site and gets back to Basics

by Rob Lewis | Startups

Vancouver online clothing retailer Indochino is starting 2010 off with a new look. Today they announced the launch of their new website which features a complete redesign with improved shopping navigation and its first permanent collection of timeless suits called The Basics.

“We have grown to become the world’s largest online retailer of custom suits and have a cutting edge approach to blending fast fashion with the tradition of bespoke. Our new website communicates that philosophy and our unique brand identity,” said Kyle Vucko, Indochino’s Chief Executive Officer. “Everything we do is about providing a continuously more compelling product and experience for our customers. We launched our 40 character monogramming and a 100% Perfect Fit Promise with that in mind, and now a new site and collection.”

Founded by University of Victoria classmates Heikal Gani and Kyle Vucko in 2007, Indochino has become a pioneer in online custom suits. 

CEO Vucko took the upstart online clothing e-tailer half way around the world from Victoria to Shanghai in 2009 but 2010 has his growing team calling Vancouver home.

Probably a good thing as former Yahoo President Jeff Mallett is now invested in IndoChino and is a big reason we named Vucko one of the Digital Media People to Watch in BC in 2010 earlier this month.

Indochino Apparel Inc.
Vancouver, British Columbia, Canada

Indochino is at the forefront of revolutionizing men’s fashion. Since our founding, we have grown to be one of the largest made to measure menswear brands on the market by providing gentlemen with high quality menswear that makes them look and feel like a million bucks. Our multi-channel customer experience allows men to order their made to measure shirts and suits online, via mobile or... more

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Rob Lewis

Rob Lewis

Rob is the President of Techvibes Media and Editor-in-Chief of  His diverse background includes stints in International Trade Finance, Web Development, and Enterprise Software and he is a graduate of the University of British Columbia, British Columbia Institute of Technology, and Simon Fraser University. When not running Canada's leading technology media property, Rob can be... more

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