Influitive Acquires Fellow Canadian Startup Engagio

Posted by Techvibes NewsDesk

Toronto-based Influitive, an advocate marketing company, has acquired a fellow Canadian startup, Engagio.

While neither company disclosed the value of the transaction, word on the street is that Engagio, a social web platform for searching, discovering and following social conversations, was picked up for around $1 million.

As part of the acquisition, all Engagio employees, including its founder William Mougayar, will join Influitive. Influitive says it will integrate Engagio's innovative suite of social technologies into AdvocateHub.

Studies show that peer recommendations and authentic user feedback are the primary factor in up to 50% of all B2B purchasing decisions. Influitive helps B2B marketers take advantage of this shift by mobilizing their advocates and fans to share their experiences across the social web. This approach, called advocate marketing, involves tools and best practices that are proven to improve brand recognition, website traffic, search rankings, lead generation and sales conversion.

"Every day a new community site, blog or social hub springs up where people recommend products and share user experiences. Each represents an enormous opportunity for B2B marketers to connect potential buyers with enthusiastic customers," said Mark Organ, CEO of Influitive. "Engagio's technology will help marketers discover these conversations and share them with advocates who can join the discussion and promote their brand."

"We are excited to join the leader in the emerging advocate marketing space," added Mougayar. "Our combined solution makes it easier for marketers to tap into the enthusiasm of customers, partners and employees. The ability to quickly discover relevant social conversations and then instantly orchestrate effective advocate participation is a powerful combination."

Influitive launched in 2012. It's headquartered in Toronto with offices in Boston and San Francisco.

Company:
Engagio
Website:
http://engag.io
Location:
Toronto, Ontario, Canada

Engagio helps you manage, follow, search and discover the best online social conversations. more

Company:
Influitive
Website:
http://www.influitive.com
Location:
Toronto, Ontario, Canada

Influitive, based in Toronto and San Francisco, is changing the face of B2B marketing through its innovative AdvocateHub platform and Maven mobile app for advocate marketing. Today's buyers are leveraging knowledgeable peers at roughly twice the rate than they did even four years ago. Influitive helps marketers capture the enthusiasm of their best customers, followers and evangelists, turning that into direct... more


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Techvibes NewsDesk

Techvibes NewsDesk

Techvibes is Canada's leading technology media property.Founded in 2002, Techvibes covers technology and business news that impacts Canadians. We combine breaking local news with international coverage to deliver a unique balance of insight and information. The Techvibes Newsdesk covers a broad beat and publishes general news stories. If you have a story you would like covered, email... more



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