ING Direct Canada unveils OrangeTweets, a new way to experience Twitter

by Knowlton Thomas | Culture

ING Direct fans on Twitter will revel in the bank's latest offering—and no, it doesn't have much to do with money.

ING has launched OrangeTweets, a website that is essentially a Twitter stream, but cooler. First, you get to listen to soft music and the hot air puffs from balloons that drift gently upward, each one containing a tweet from the bank's various Twitter accounts, including @SuperStarSaver and @CEO_INGDirect, plus their city accounts like @OrangeYVR. You can filter the balloons (AKA tweets) by account or hashtag.

Blimps even occasionally float by to remind you how awesome ING is.

The filters keep the website from being completely impractical, but even if it were, the website is nonetheless a fun break from the standard way of reading a twitter feed. 

Toronto, Ontario, Canada

ING DIRECT is not like any other bank. In fact, as you've probably noticed we don't even use the word bank in our name. That's because from day one, we knew we could be something different — something better. ING DIRECT is a safe, simple way to save and borrow that gives you real choice. We have no branches. Instead, we take the money we save and use it to pay you higher interest on your... more

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Knowlton Thomas

Knowlton Thomas

Knowlton is the managing editor of Techvibes and author of Tempest Bound. Based in Vancouver, Knowlton has been published in national publications and has also appeared on television and radio. Previously he was an editor for New Westminster weekly The Other Press and served on its board of directors. When not working, Knowlton enjoys hiking, tennis, and martial arts. more

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