Innovation No Longer Defined by Big Investments, but Rather Everyday Things Done Differently

Posted by Techvibes NewsDesk

Canadian startups are infamous for their relative risk-aversion but that doesn't necessarily make them any less innovative than their peers elsewhere.

A recent IDC survey commissioned by Salesforce suggests that 80% of Canadian small businesses believe innovation is a priority. Further, the survey found that innovation "is no longer defined by big investments in R&D centres, but rather everyday use of technology to do things differently."

Today's innovative Canadian companies are open-minded when it comes to technology and adopt it more quickly than their peers; they're deeply invested in mobile technology; and will fairly consider any technology that may help them serve customers better or operate more efficiently, even if it's brand new and unproven, according to the survey.

On the mobile front, 64% of innovative Canadian companies are making their business processes and resources more mobile friendly, while 79% of innovative Canadian companies say mobile workers use tablets in addition to mobile phones. 

While mobile is magnetizing, innovative companies in Canada are shifting away from email, the survey suggests—29% of innovative companies are moving away from email in favour of more cutting-edge alternatives, while 47% use technology to reduce the amount of internal email communication amongst employees by using ​internal ​social technology, which they believe enhances virtual collaboration.

Company:
Salesforce.com
Website:
http://www.salesforce.com
Location:
Toronto, Ontario, Canada

Salesforce.com is the enterprise cloud computing company that is leading the shift to the Social Enterprise. Our trusted cloud platform and apps—including our flagship CRM solution—help employees collaborate easily and connect with customers like never before. And thanks to the cloud, all of it comes with low cost, low risk, and fast results. Our 100,000+ successful customers tell the story best. more


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Techvibes NewsDesk

Techvibes NewsDesk

Techvibes is Canada's leading technology media property.Founded in 2002, Techvibes covers technology and business news that impacts Canadians. We combine breaking local news with international coverage to deliver a unique balance of insight and information. The Techvibes Newsdesk covers a broad beat and publishes general news stories. If you have a story you would like covered, email... more



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