Today Facebook launched Camera, a new iOS app that enhances the Facebook photos mobile experience. With Camera, users can now view just photos from their friends in one feed, share multiple photos at once, and customize pictures with captions and filters before posting.
Considering Facebook's recent billion dollar purchase of Instagram, today's launch may come as a surprise.
Camera is an independent photo application with a few features extremely similar to what users of Instagram are already used to using. However with Camera users will not be able to share within the app only (as Instagram can do) or to other social networks all at once.
Camera is all about Facebook.
Camera will be available for the iPhone starting today and can be downloaded for free from the App Store.